Wild Turkey 101 Bourbon is Wild Turkey’s flagship brand. Wild Turkey is distilled at a very low proof in order to help embody all of the barrel flavors during aging. It comes out of the barrel at around 109 proof necessitating only slight dilution before being bottled at 101 proof. This process helps produce a final product that, although not barrel proof, is very close to what came right out of the barrel. Wild Turkey also uses the heaviest char # 4 (aside from the rare use of the even heavier char #5) on their barrels which helps create the company’s flavor profile and deep color. Wild Turkey Master Distiller Jimmy Russell is the longest-tenured active master distiller in the world with 60 years experience.